SOFIA CERVANTES

uo hockey team

A challenger brand strategy built for students who want to match the relentless spirit of a team that loses teeth playing and voices cheering.

STRATEGY

beyond meat

What does it mean for a brand to have a purpose? How can they truly connect with consumers to make them believe the same things they do?

STRATEGY
+ CREATIVE

venmo

How do you sell Venmo to people who feel awkward talking about money?

Inspired by Mark Pollards 4-Points Framework

STRATEGY
+ COPY

spindrift

A deep dive into the brand that challenged and broke through the crowded sparkling water market: Spindrift.

BRAND STRATEGY

align magazine

Check out the work I’ve done with Align Magazine! Currently, I create promotional videos for their social media and website to advertise our ‘zine releases.

VIDEO

the north face

In my class, The Creative Strategist, we spent the 10-week term creating a mock campaign for a brand of our choosing. Our goal was to fight climate change by controlling overconsumption.

STRATEGY
+ DESIGN

unidos: hprsa

See my work with Unidos! I’m currently the Creative Realtions Director, so I plan all national club trips. I was formerly the Social Media Manager!

VIDEO

dream phantom: a short film

Watch the short film I created with my honors filmmaking team!

FILM
+ ART DIRECTION

hey, neighbor!

Read about the research I did on Hey, Neighbor! Pizza House’s brand strategy.

BRAND STRATEGY

hand stretched noodles

I conducted an interview with Chef Jason Jaime and created a video story about his food truck, Stretched.

VIDEO