SOFIA CERVANTES

the notes app

What are people actually using their Notes app for, and what does it reveal about how we process our thoughts in private?

PERSONAL
STRATEGY
PROJECT

uo hockey team

A challenger brand strategy built for students who want to match the relentless spirit of a team that loses teeth playing and voices cheering.

STRATEGY

beyond meat

What does it mean for a brand to have a purpose? How can they truly connect with consumers to make them believe the same things they do?

STRATEGY
+ CREATIVE

venmo

How do you sell Venmo to people who feel awkward talking about money?

Inspired by Mark Pollards 4-Points Framework

STRATEGY
+ COPY

spindrift

A deep dive into the brand that challenged and broke through the crowded sparkling water market: Spindrift.

BRAND STRATEGY

align magazine

Check out the work I’ve done with Align Magazine! Currently, I create promotional videos for their social media and website to advertise our ‘zine releases.

VIDEO

the north face

In my class, The Creative Strategist, we spent the 10-week term creating a mock campaign for a brand of our choosing. Our goal was to fight climate change by controlling overconsumption.

STRATEGY
+ DESIGN

unidos: hprsa

See my work with Unidos! I’m currently the Creative Realtions Director, so I plan all national club trips. I was formerly the Social Media Manager!

VIDEO

dream phantom: a short film

Watch the short film I created with my honors filmmaking team!

FILM
+ ART DIRECTION

hey, neighbor!

Read about the research I did on Hey, Neighbor! Pizza House’s brand strategy.

BRAND STRATEGY

hand stretched noodles

I conducted an interview with Chef Jason Jaime and created a video story about his food truck, Stretched.

VIDEO